CODARUS to open new showroom at Laguna Design Center
Laguna Niguel, CA – This October, CODARUS, a multi-line showroom and national sales organization, continues its expansion into the west coast opening a nearly 10,000 square foot to-the-trade showroom in the Laguna Design Center. This follows the September soft opening of the new CODARUS Showroom at the Dallas Design Center.
The CODARUS Showroom offers furniture, bedding, lighting, accessories, art and more from some of the best in design. The CODARUS Product Partners in Laguna will include Annie Selke Companies (Pine Cone Hill and Dash & Albert), Ave Home, Addison Weeks Hardware, Barbara Cosgrove Lamps, Handley Drive, Lili Alessandra, Moss Studio, Pom Pom at Home, Soicher Marin, Square Feathers, and a 2,000-sq.-ft. presentation of Regina Andrew Design lighting gallery. Plus, CODARUS will carry fabrics from designer Steve McKenzie and an exclusive fabric collection from Lacefield. With a range of styles and diverse product offerings, the CODARUS Showroom will be an excellent daily resource for designers to shop, collaborate and be inspired!
Cody Ables, CODARUS CEO & Creative Director, discussed the expansion, “In an ever changing marketplace, CODARUS tries to consistently deliver the best service and shopping experience for our customers while also providing access to our brands through every available channel – our fabulous territory managers, bustling market showrooms, Connect Online platform, and now through the expansion of our open daily Design Center Showrooms.” He continued, “The Laguna Design Center offers a beautiful shopping experience, and we are thrilled to join design powerhouses such as Baker, Century, Kravet, Bassman Blaine, and Sutherland Perennials to serve our west coast customers.”
To manage the Laguna showroom, CODARUS has hired Angelica Mowbray. A transplant from San Francisco, Angelica has spent the past 3 years working for high-end, to-the-trade showroom Witford. With a degree in Interior Architecture from the Academy of Art University in San Francisco and her work with several design firms, Angelica will be a great representative of the CODARUS brands and a tremendous asset to local designers who shop the showroom.
Dallas and Laguna Design Centers are both owned by innovative real estate group, Dunhill Partners, who bring a fresh energy and unique perspective to these thriving design communities. Bill Hutchinson, President and Founder of Dunhill Partners spoke of the new CODARUS Laguna Showroom, “We’re always in the market for new, exciting and exceptionally well-curated offerings for our Laguna Design Center clientele. We know CODARUS will serve the LDC market perfectly while also attracting more, new discerning shoppers to see all that we have to offer for Southern California homes.”
CODARUS will open at the beginning of October and host a grand opening cocktail party on October 4 during the Laguna Design Center Fall Market Day.
Trade-only showroom will open in Dallas Design Center in September
CODARUS is moving out of the Dallas Market Center and into the Dallas Design Center, in a to-the-trade-only showroom space in the heart of the iconic Dallas Design District. CODARUS CEO and creative directory Cody Ables told Home Accents Today that the new showroom, at 14,000 square feet, will better accommodate CODARUS’ growing interior design and retail base, elevate the daily shopping experience, and provide a collaborative environment in which the company’s customers and product partners can grow.
Since CODARUS’ founding in January 2005, the national sales organization’s roster of high-end product partners has grown to include Abyss & Habidecor, Annie Selke Companies, AVE Home,Barbara Cosgrove Lamps, Handley Drive, John Robshaw, Lili Alessandra, Moss Studio, Pom Pom at Home, Soicher Marin and Square Feathers Home. CODARUS will also add Regina Andrew Design as a home décor / lighting partner in its Dallas showroom and in select territories throughout the U.S.
The company’s new Dallas Design Center showroom will open its doors in September, with an opening celebration to follow in early November. “Dallas Market Center has been our home for nearly 13 years, but in order to better serve our high-end retailers and designers, it was time to make a change,” Ables said. “We are excited to be able to grow and offer our innovative product partners a fresh space to display their latest designs as well as a curated experience for our designers and retailers.“
In addition to its current product partners, CODARUS will be launching a new collaboration with the JAMES Showroom, founded by nationally-recognized interior designer Meredith Ellis, principal of Meredith Ellis Design. JAMES, whose flagship boutique showroom is located in a 1930s craftsman bungalow in Austin, Texas, will occupy over 1,100 square feet in the new location as a showroom-within-a-showroom. JAMES will be showcasing 26 high-end fabric and wallpaper lines it represents throughout the state of Texas, including Sister Parish, Lisa Fine, Jennifer Shorto, Tulu Textiles, Ferrick Mason, Kathryn Ireland, Studio Four NYC, and Elson & Company. “We are thrilled to bring our incredible roster of vendors to the Dallas Design Center and the talented design community it serves,” Ellis said. “By collaborating with our friends at CODARUS, we will be able to better service our rapidly growing designer clientele in North Texas and beyond, and bring an incredible array of resources together under one roof.”
Interior designer Denise McGaha will be assisting Ables with the design of the new showroom. “With her knowledge of retail and design talent, Denise – one of the top designers in the U.S. – is the ideal partner to bring the CODARUS vision to life,” he said. Owned and managed by Dunhill Partners, the Dallas Design District – a 33-acre, 700,000-sq.-ft. property – and its investors last month received a $120 million loan from J.P. Morgan Chase to consolidate and refinance the property, which has increased significantly in value since Dunhill acquired it three years ago. Last year, Mark Cuban acquired a portion of the district for his Mavericks’ new practice facility, and in October construction began on Dallas’ first Virgin Hotel. Credited with breathing new life into the area, Dunhill president Bill Hutchinson recently told D Magazine, “I think that the Design District is going to go down as my legacy. Of all the deals I’ve done throughout all the years, this has really come home to me as what I’m most passionate about and most excited about. We plan on making this the coolest destination in the city.”